Newsletter October 17, 2024

October 17, 2024•7 min read

A Note from Christi 🚀

Hey there you AMAZING UNICORN! 🦄

Welcome to our Partnership-Themed Newsletter!

While many of our readers are small businesses with teams, we have no shortage of solopreneurs as well. And I’m confident that regardless of the size of your business, none of us can truly do this alone. Business can be hard and overwhelming, but it’s through community and partnerships that entrepreneurs often find support, strategic growth, and so much more.

This year alone has been a huge lesson in partnerships for me and us at Automation on a Mission. For example, did you know that 50% of this newsletter is written each month by Amber our Operations and Member Support extraordinaire, or that Glenda one of our behind the scenes geniuses makes nearly all our web pages? It is a dream come true to build a business that is built on partnerships, but for us, we take it one step further continuously seeking channels to forge partnerships that support you.

This newsletter is devoted to the power of partnerships, packed with an awesome resource to implement partnerships for lead generation, highlights of an amazing power partner, and other tips you don’t want to miss.

Tip of the week 💡

Bundles & Partnerships

One of my favorite additions that we've added to our outreach and lead generation strategies in 2024 is partnerships. When this concept was first introduced to me I was immediately intrigued by a way of reaching new audiences without giving Mark Zuckerberg any more of my money.

Now partnerships come in all different shapes and sizes but in the context of what I'm sharing here, these partnerships are ones that you establish with another business that does complimentary work to yours and serves the same audience with the means of supporting each others business in a tangible way while providing value to their list of subscribers. For Automation on a Mission, our partnerships usually center around sharing a resource or blog, but it can also be things like guest writing, being a guest on a podcast etc. The goal is to create win/win experiences.

Another strategy is participating in bundles, where businesses collaborate around a theme. You provide a paid product or service for free for a limited time, and all participants share the bundle via email and social channels.

The results of these partnerships much depends on the amount of work you put into them, but for us, the impact has been nothing short of amazing! For example, I have set up approximately 20+ partnerships, which bring new experiences and ideas to you all as my readers and community. But my email list itself has doubled in size.

Last week was our most recent bundle , for example, brought in 55 new relationships and the one before that 326!

So, if you're looking for ways to grow your reach, provide more value, and expand your network partnerships are a no brainer!

Client Spotlight 🌟

Meet Jen Bee,

Founder of GROW | Life and Business Coach

Speaking of Partnerships! Have you ever met that perfect business partner that truly gets who you are and what you're about and shouts your name from the mountains! That is Jen Bee for us, and we couldn't be more thankful for her presence here at AOAM.

Jen Bee is a connector, a collaborator, an uplifting force of positivity, an advocate for women to live their best lives and an incredible business partner! She has spent the last 14 years building her business GROW where she helps women who have lost trust in themselves, are tired of being stuck and want to make a message out of their mess!

I have never seen another human being offer so much, hold space for so many and know just the right time to give a loving swift kick in the rear if need be!

She is a talented speaker, a purpose-driven entrepreneur and a coach who believes we are all worthy of impact and income!

Jen Bee's joy and charisma is so contagious that you can't help but believe you are worthy of more after speaking to her once! And we want to be as great of a partner as she has been and shout her name from the mountains too!

If you think that Jen Bee sounds like the Life and Business coach you have been needing, we highly recommend reaching out or let us provide an introduction! I promise, you won't regret it!

You can find her contact here: https://www.growwithjenbee.com/contactus

Stuff we are loving 🤝

A Treasure Trove of Partners for You! 💬

I love batching content so I’m ready to hit the ground running when it’s time to get productive. As we explore partnerships, you don’t want to spend hours researching each week. Getting into a rhythm will increase your productivity. Today, I’m sharing not one but two tools I love!

First up is Podchaser. Does the idea of guest speaking on podcasts interest you for potential partnerhsips? Podchaser is a fantastic tool for discovering and connecting with podcast hosts and guests. Whether you want to be featured as a guest or are looking to collaborate with someone in your industry, Podchaser offers a robust directory that helps you find the perfect fit for your audience.

Next, check out Lettergrowth, a platform that allows you to connect with newsletter creators. It’s an excellent way to pitch collaborations, guest writing opportunities, or simply get your content shared with a new and relevant audience.

Both tools are great for expanding your network and finding like-minded partners!

Free Resource for you📚

Create Your Own Partnership Outreach Program

Because partnerships have been such a great success, I want to share with you the process I use to outreach partners.

Now as much as I love automation, there are many parts of this that take time and some manual effort, but in the end it pays off.

How to Deal with an Overwhelming Workload Guide

Take a look at this toolkit where I go through the steps you can take to research industries and businesses that may be a great fit. Then move over to starting your actual outreach with a four email series that promotes conversation and win/win experiences! All of this and more are in this toolkit!
You never know where your next partnership may take you!

Download your guide here.

Keeping it Real 💜

Howdy Y'all! It's Amber here with a huge life update! After living in beautiful, fast-paced Dallas, Texas for 6 years, my love and life partner Dominique and I are off to bigger and better thing in Kansas City, Missouri. (Go ahead and sing, I know you thought of the song lol)

Saying goodbye was really hard though. We both have lots of friends in Dallas and so so many memories there too. It is the city where we met and fell in love, where we bunkered down during the pandemic, where we battled homelessness and a hard to swallow health diagnosis, and where we said goodbye to loved ones way too soon. But as we all know, life moves on and now so are we!

For me, the hardest goodbye of all was my dear old car Nedavia who had been by my side through it all. She is now retired, and I bet she is driving the golden streets of Heaven with the best transmission money could buy.

We are now settled in, surrounded by lots of Dominique's family, good food, better doctors, gorgeous trees, and a new, fresh beginning!

Thank you to everyone who was so patient with me during this move!