From Idea To Event: Taking Your Business Coach's Great Idea & Applying The Practical Steps

As entrepreneurs, we know the impact that a fantastic business coach can have on our overall strategy, income and mindset. We turn to these wonderful professionals to help break through our blocks, flush out ideas and reach the goals we have for ourselves. 

The conversation, advice and business building ideas that come out of this partnership can truly change everything! 

But ONLY IF you know how to take what your coach is offering and apply it to your business in practical and actionable ways. Keep in mind, when your coach presents you with an idea, it's not their job to consider HOW it's accomplished, that part is to you.

While all ideas may be created equal, bringing those ideas to fruition is not. 

At Automation On A Mission, we are dedicated to helping entrepreneurs reach whatever goals they set through the power of marketing and sales automation! But we’ve also been around long enough to know a few things about the practical side of creating money-making services and products. 

This post was inspired by what we have seen happen to several clients in the last few months. They all experienced first hand the struggles and in some respects, even the natural consequences of inspiration that didn't have an adequate pathway to execution. In the end, these clients struggled with poor attendance, less than ideal sales and in the end spent more than double on implementation because of the challenges that came up last minute. We share these stories and this post to help our clients and readers alike find the most success when planning and launching. We want to help circumvent this issue and step in the gap for as many business owners as we can."

We share these stories and this post to help our clients and readers alike find the most success when planning and launching.

So let’s talk about the practical steps you must be ready to take after you and your coach hatch your next great idea!

• Is Your Audience Ready For It?
  Your audience is your most valuable asset and knowing whether or not they need, want or are interested in this new idea should be your first step. Use engagement metrics, surveys, or focus groups to see if your project(s) is a viable one.

• Set Practical KPIs
  Before you start creating any kind of content to support your idea, product or event, take the time to identify key performance indicators (KPIs) that align with your overall business goals. Knowing these before you begin planning will help you better assess your project's success.

• Have a  Realistic Timeline
  No matter what ideas, advice or events your coach suggests, take the time to determine if the timeline for that project is doable. A rushed event is usually not a successful event and you know your business/life balance best.

• Understand Your Current Tech Capabilities
  Can your current technology, and user ability, support the project or event your coach is suggesting? Would you need to hire someone to do the background building?
  
  Before you throw yourself into the creation of this new, exciting project, have your tech and back office ducks in a row.

  Consider things like: 

• Marketing & sales automations

• Point of sale & checkout needs

• Scheduling capabilities

• Email marketing

• Landing Pages and Funnels

• Lay Out Your Content Needs
  Define the content you will need for all stages of your project, from marketing to execution. Decide who will create it, when it's needed, and which marketing platforms you will focus on.

• Be Ready With a Follow-Up Strategy
  The prep for your project or event is very important but what’s equally as necessary is a follow up plan that continues to build and nurture relationships! This might include sending thank-you notes, offering promotions, or gathering feedback to inform your future projects.

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Building a business, whether by yourself or with the help and support of a coach, means knowing and understanding your business better than anyone!

The mentorship, guidance and good counsel a business coach provides will never take the place of what you know is the best course of action for your business. It comes down to trusting yourself, knowing your limitations and implementing ideas in a truly holistic way. 

As you collaborate with your business coach, use these simple steps to make sure that the brilliant ideas, products or events you come up with will have the best chance of being huge successes! 

And if you’re ready to start getting those project development ducks in a row, let’s talk about how we can support your marketing and sales automation needs! Over the last 10 years we’ve helped hundreds of businesses take their ideas from “I wonder…” to “That was wonderful!” and we can help you too. 

Click here to schedule your free Automation On A Mission demo!